There's a large quantity of free stock footage across YouTube of flames, although some aren't quite what we were looking for. We may probably even film our own flames, that way we can get the exact look we're hoping for.
I went ahead an experimented with stock footage I found from youtube -
With this original footage at hand, I wanted to speed up part of the sequence so that slow motion wasn't used through the entirety of the clip.
We also had in mind the idea of adjusting the flame in a way that it looked hand drawn; an effect we'd seen in a previous A2 students logo. With regards to the title 'Reborn', we simply wanted it to appear alongside, or behind the flames.
(The below video is just a first draft of the production logo, incorporating a handful of our ideas)
Final production logo; added bloom effect to the black underlaying writing.
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