Radio trailers for films these days are hard to come by; as technology becomes evermore popular, advertising flocks to the internet and spreads across the entire web in a bid to garner a huge audience and create unstoppable word of mouth. Go back a few decades however to 1975 and you might have heard the radio spots for 'Death Race 2000'. Go back even further and you might have heard radio spots for James Bond's 'Thunderball' (both seen below). As you can tell, the method of advertising has changed greatly and even the way they describe the film would now be considered massively outdated and cheesy.
The third trailer down promoting the film 'Alien' is a lot more appropriate; it creates tension with little dialogue and a suspenseful string section mixed with odd sound effects. There is very little narration, just the tagline of the film - "In space, no one can hear you scream", the distributor, certificate and title. All said in under 10 seconds.
I will use this kind of approach when editing together our films radio spot to create a tense atmosphere with minimal narration.
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